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Raffi, North America’s preeminent family entertainer, turns 70 this year, and he is marking the occasion with a new album and a series of #belugagrads concerts.

Raffi is a singer, songwriter, producer, author, lecturer, and tireless advocate for children. He is best known for his work as a children’s entertainer and advocate whose string of gold and platinum-selling recordings includes his iconic song, “Baby Beluga”. Once called “the most popular children’s singer in the English-speaking world” (Washington Post) and “Canada’s all-time children’s champion” (Toronto Star), Raffi is also a recipient of the Order of Canada and the United Nations’ Earth Achievement Award. He has published three books for adults and holds four honorary degrees. He has never advertised to children or made any commercial endorsements aimed at kids. His commitment to treating his young fans with respect has changed society’s outlook on music made for children.

“I love singing for children and families,” says Raffi. “In 2018, i look forward to hearing more ‘beluga grads’ and their kids singing favourites like “Baby Beluga,” “Down By The Bay,” and Bananaphone!” and others from my recent Best of Raffi album.”

In 2010, Raffi founded his non-profit Centre for Child Honouring. With the motto “Respecting Earth & Child,” the Centre is at the heart of a global movement that views honouring children as the best way to create sustainable, peacemaking societies.